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Undertaking Hotel Management Contract in Ayuthaya Province
22 April 2004
Subject:Undertaking Hotel Management Contract in Ayuthaya Province
Distribution of Press Information To The Public
Attention: Managing Director
The Stock Exchange of Thailand (SET)
At the end of March, Royal Princess Public Company Limited, a subsidiary of Dusit
Thani Public Company Limited has signed an agreement to undertake a hotel management
contract of a hotel in the Ayuthaya Province with Sri Ayuthaya Residence Company Limited,
who operates a number of small hotels in Bangkok and other tourist areas. The said contract
will have a term of 10 years, which will be renewable for an additional 5 years. The hotel that
will be undertaken for management is a 4-star hotel with 173 rooms, located on the riverside
at the heart of Ayuthaya province, under the name Ayotdhaya Princess Hotel and is scheduled
to be operational at the end of 2004.
As one of Thailand's most important tourist sites, Ayuthaya used to be the old capital
of Thailand, housing several important cultural ancient remains and temples, and has
continued to be popular among both foreigners and natives. Since the number of hotels
in the area is still few and many existing ones are 3-star hotels, Ayuthaya province
therefore poses a good potential in the hotel business expansion scheme. Because
Royal Princess Public Company Limited has had considerable experience and expertise in
the management of 4-star hotels through its networks of Princess brand hotels and its
parent company Dusit brand hotels, and Asian Hotels Alliance (AHA), the additional
undertaking to manage will add to the existing network for the Company and enable
the Company to operate the said hotel successfully to target and increase the
Company's revenue.
In 2004, the Company has determined a Growth Strategy that includes increasing the
number of hotels under its hotel management portfolio and further investments in profitable
hotels. Undertaking this management contract is considered a good opportunity
that is also consistent with the Company's strategy.
Sincerely yours,
(Mrs. Sinee Thienprasiddhi)
Director and Secretary to the Board of Directors