19 กรกฎาคม 2544
REPORT A NEWLY FORMED ASIAN HOTELS ALLIANCE (AHA)
TRANSLATION
July 18, 2001
Subject:Report a newly formed Asian Hotels Alliance (AHA)
Attention: Director and Manager of the Stock Exchange of Thailand
This is to inform you that Dusit Hotels & Resorts Co., Ltd., a subsidiary
of Dusit Thani Public Company Limited which its shareholding of
97.44% held by Dusit Thani Plc, with other 4 hotel companies namely
Landis Hotels and Resorts in Taiwan, Marco Polo Hotel Group in Hong
Kong, Meritus Hotels & Resorts in Singapore and New Otani Hotels in
Japan have joined together to form a marketing alliance called "Asian
Hotels Alliance (AHA)" to better serve the established client base and
future customers of each member. The official launch of AHA will take
place on July 27, 2001.
The main focus would be on a combined distribution channel through
"Internet booking" plus cooperation in sales and marketing areas.
Altogether, the AHA members can proudly direct greater attention to a
diverse and impressive portfolio of more than 70 hotels - all of which
aim to constantly improve and expand their facilities and services. Cross
promotion, database marketing, a wider Internet presence, and the sharing
of other marketing resources will provide each member company
significant efficiencies that will maximize the effectiveness of individual
marketing budget.
Yours sincerely,
Thanpuying Chanut Piyaoui
Chairperson & Managing Director